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truBody

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truBody is a body sculpting system, currently comrpirsed of two machines, truSculpt and truFlex. The machines work together to reduce fat and tone muscle in a few short sessions, to give patients the body the body of their dreams.  Agency Habitat was tasked with updating the truBody brand, creating social media content, and designing all print and video deliverables for the new launch. Including a new logo design, new brand look, photography, and leave-behind materials for practitioners (seen below).

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Creative Director: Alli McFadden
Art Directors: Kira Bruner, Michele Farren, Caroline Broadus, and Gizel Arreola
Photographer: Pamela Peck
Copywriters: Scott McCoy and Rachel Cooper

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Logo design by Gizel Arreola. Branding and creative direction by Alli McFadden. Leave behind brochure (below) by Kira Bruner.