Insight LPR
Insight LPR is a lisence plate recognition software company that sells LPR cameras to communities, commercial real estate, schools and law enforcement.
Creative Director: Leigh Ghesquire
Logo Design and Art Direction: Kira Bruner
Stock Photography: Mudassir Ali, Rodnae Productions, Mary Taylor, William Fortunato, and Henry Becerra
Insight LPR gives power back to the communities that it serves by providing them with the opportunity to contribute to their own collective safety. Neighborhoods who use Insight LPR can decide whether to contact law enforcement when crimes occur or to use the camera’s technology to resolve conflict within their own community. Insight LPR cameras deliver clear and sharp images day and night with time-stamped data in real time.
The logo was designed to represent the connectivity, strength, and consistency that Insight LPR provides.
With a mix of mostly warm photography and simple design, the brand aims to focus on technology and reliability, while bringing in a touch of humanity.
We wanted the brand to reflect the companies values, to protect what matters most: from your family and home, to the schools, neighborhoods and establishments in your community.
