FC2, Female Condom
The FC2 Female Condom® (internal condom) is the only FDA-approved birth control option that protects against unintended pregnancy and STIs. Agency Habitat was tasked with updating the products brand and social media content.
Creative Directors: Leigh Ghesquire and Alli McFadden
Art Directors: Kira Bruner and Madison (MJ) Jones
Photographer: Pamela Peck
Copywriters: Catharine Day and Danielle Dawson
Through photography, we wanted to highlight FC2’s ability to put women in control of their own sexual health for paid and organic social media content.
We created playful assets that would appeal to a Gen Z and Millenial audience while educating them on the benefits of using FC2. We addressed topics like sexual health, side effects of hormonal birth control, how to have healthy conversations about sex with a partner, and so much more.
FC2 Sexual Health Awareness Month Social Media Campaign
September is Sexual Health Awareness Month, so we created a campaign focused around “Shining a Light on Sexual Health.”
Creative Director: Alli McFadden
Art Directors: Kira Bruner and Madison (MJ) Jones
Copywriter: Cora Valderas
During our photoshoot for FC2 in March 2022, MJ and I suggested that we also take candid disposable photos of the models, packaging, and behind the scenes content.
We decided to use those photos for the September Sexual Health Awareness Month campaign, as departure from the main the brand.
We decided to use Lora in regular and italic, rather than the usual bold, paired with Montserrat in all caps.
We also used gradients to create spotlights on the photography, sometimes including light flares. Overlapping photos and dynamic typography reflect the multidimensional solutions FC2 is creating in women's sexual health. This campaign was the perfect opportunity to branch out with design while staying close to the existing FC2 brand.
